Are you a cocktail or wine connoisseur?
Timbaland: I’ve always been a fine wine and spirits lover, but I’m more of the occasional drinker. I like a nice glass of Opus One or Silver Oak with dinner every now and then.
How did you get involved with LeSutra?
Timbaland: My wife and I sat down with Tom Bruno, one of the co-founders of Grey Goose, Ryan Rosenberg of Ginger Wine & Spirits and marketing experts Adam Berkowitz and Jonathan Webb about coming up with a unique, ultra-premium spirit. I realized that there’s a void in the premium spirits arena for women. LeSutra is a sparkling liqueur infused with premium vodka and is the first of its kind to have four different flavors [blueberry, peach, grape and strawberry]. There’s no mixing necessary. Everything you need comes in one bottle.
You mentioned that grape and strawberry are your favorites. Did you develop the flavors?
Timbaland: I’ve been involved in the whole process. The concept, the name, the flavors—it was a team process. I’ve learned so much and can’t wait for everyone to enjoy the fruits of our labor.